Laura Begley Bloom is the founder of Begley Bloom Media, a content-strategy agency that works with media, travel, and luxury lifestyle brands to create powerful storytelling, build audiences, and drive consumer engagement and profitability. Clients include Forbes, Food & Wine, Four Seasons Hotels and Resorts, Holland America, Lincoln Motor Company, New York’s Time Warner Center, and more.
Laura is also the newly appointed Chief Content Officer of Family Traveller, the largest family travel media brand in the world. Founded in the U.K. four years ago, Family Traveller is expanding to the U.S., where Laura will oversee a number of areas, including the print magazine and brand strategy.
Prior to launching Begley Bloom Media, Laura was the editor-in-chief of Yahoo Travel, where she oversaw all aspects of the digital magazine. Laura used her skills as a leader, content producer, and change agent to transform Yahoo Travel into the world’s most-read travel magazine. In February 2016, the North American Travel Journalists Association awarded Yahoo Travel the gold medal for top online travel magazine, under her leadership.
Before joining Yahoo, Laura was the deputy editor of Travel + Leisure, where she led a team, oversaw the brand’s coverage of worldwide travel destinations across platforms, helped steer the creative direction, and launched a multi-platform content division that — in collaboration with the marketing and sales teams — drove innovation and revenue.
Laura has also been a travel editor at Condé Nast’s Brides magazine, a reporter at Money magazine, a stringer for The New York Times, and a contributor at Wallpaper magazine. She appears regularly on television, including Good Morning America and NBC Today, and has spoken at conferences hosted by the Harvard Business School, The New York Times, and the NYU Hospitality School.
Journalism is part of Laura’s heritage: Her great great grandfather was a Civil War correspondent for the Chicago Tribune.