The Brand: Family Traveller
The Brief: The UK-based Family Traveller — the world’s largest family travel media company — was looking to expand its footprint to the United States. Laura was brought on in a hybrid consulting/staff role to launch the U.S. brand. As the chief content officer, she assembled a team, oversaw the launch of the U.S. print magazine, and directed brand strategy across platforms, from print to digital. In addition to her editing work, Laura created innovative content-marketing programs that helped bring in revenue. Laura also appeared regularly on TV and as an expert speaker at industry conferences.
The Results: Under Laura’s leadership, FamilyTraveller.com won the bronze for 2018′s best online travel magazine from the North American Travel Journalists Association and was given an honorable mention for best print magazine, among many other awards. You can read more about the launch in Keith Kelly’s New York Post column and you can click below to view digital versions of the launch issue and the second issue.