The Clients: Holland America Cruise Line and Food & Wine Magazine
The Brief: In an effort to stand out in the crowded cruise market, Holland America wanted to create an immersive new culinary program with its longstanding partner, Food & Wine Magazine, that would include enriching experiences in destinations around the world. The brands tapped into Begley Bloom Media to oversee this innovative initiative.
The Results: Using its skills in experiential content strategy and tapping into its global network of experts, Begley Bloom Media has been executing the brand vision by strategically developing consumer-facing tours and itineraries in 120 different ports coupled with engaging, editorial-quality content. For instance, in the Mediterranean, guests can shop with a renowned Barcelona chef and create an extraordinary meal together, discover the secret to making perfect pizza in its birthplace in Naples, or get a behind-the-scenes look at a family-owned Santorini vineyard.
The results have been phenomenal and have not only met, but exceeded, Holland America and Food & Wine’s business objectives. You can find out more about the program here and get additional insight into the initiative in the above video.