The Client: Lincoln Motor Company

The Brief: In order to relaunch the storied Lincoln Continental automobile, Lincoln — a division of Ford Motor Company — set out to create a lifestyle magazine for a targeted high-net-worth audience. Ford’s creative agency, The Foundry, engaged Laura Begley Bloom, who served as editor-in-chief of the publication, Defining Luxury.

The Approach: Laura led the content strategy for Defining Luxury, shaping a narrative that aligned Lincoln with design, craftsmanship, and modern engineering. She developed story concepts, commissioned and edited content, and worked closely with The Foundry and Lincoln’s internal teams to ensure cohesion across the magazine and supporting collateral. The magazine was conceived as a lifestyle product designed to engage and inspire a discerning audience.

The Results: The program not only shifted perception of the Continental and the Lincoln brand — it drove real-world results, including vehicle sales. The full publication can be viewed here, and sample spreads can be viewed below.