The Client: Las Vegas Convention and Visitors Authority
The Brief: While Begley Bloom Media’s founder, Laura Begley Bloom, was at Yahoo Travel, the Las Vegas Convention and Visitors Authority asked Yahoo Travel to help showcase the wide range of experiences that travelers can have in Las Vegas.
The Results: Laura developed a series of high-impact content pieces that revealed the unexpected side of Las Vegas and supported these brand goals. These posts lived on both Yahoo Travel and LasVegas.com, the tourist destination web site of the Las Vegas Convention and Visitors Authority. You can view some examples from the campaign, above.