The Client: Rosewood Hotels
The Brief: A significant portion of Rosewood guests are families, and yet the company had been underserving this important market in its content strategy. The brand tapped into Begley Bloom Media’s founder Laura Begley Bloom — an expert on family travel — to develop appealing content for affluent travelers looking to take their children on memorable vacations.
The Results: Working closely with the brand’s content marketing team, Laura developed a series of impactful pieces for the “Rosewood Conversations” site, incorporating influencers and experts like fashion designer Rachel Roy (who is also the UN Ambassador for Innovation and Change), interior designer Nate Berkus, and Top Chef judge Gail Simmons. The resulting content was a hit with Rosewood’s audience. You can view some sample stories, below.