The Client: Morgan Stanley

The Brief: In order to satisfy the evolving interests of its ultra-high-net-worth clients, Morgan Stanley brought on The Foundry — Meredith Corp.’s state-of-the-art creative lab — to overhaul Mosaic, its luxury lifestyle magazine. Based on the success of other collaborations with Begley Bloom Media, The Foundry turned to Laura Begley Bloom to function as the magazine’s special projects editor and help transform its travel coverage.

The Results: Mixing her editorial expertise, her deep knowledge of the travel space, and her skill for creating authentic and appealing branded content, Laura has helped reposition Mosaic as a go-to travel resource for ultra-high-net-worth consumers. You can view a sample of the newly overhauled publication (the July/August 2019 issue), above, as well as some of the ongoing luxury travel content that Laura has created, below.