The Client: Tripadvisor

The Brief: Tripadvisor brought on Laura Begley Bloom to help develop The WeekEnder, a new consumer product that is published both as a subscriber-based newsletter and online series.

Results: Since 2020, Laura has worked with Tripadvisor’s marketing and editorial teams to create The WeekEnder, a weekend getaways series that is packed with essential, need-to-know info that drives big open rates and compels consumers to click and book. In addition, Laura does writing and editing for Tripadvisor’s editorial division; you can see more here.

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