The Client: Tripadvisor
The Brief: In an effort to broaden its reach and showcase a fresh voice and editorial expertise, Tripadvisor hired Laura Begley Bloom to help develop and oversee The WeekEnder, a new consumer product that is published both as a subscriber-based newsletter and online series.
Results: Since 2020, Laura has worked with Tripadvisor’s marketing and editorial teams to create The WeekEnder, a weekend getaways series that is packed with essential, need-to-know info that drives big open rates and compels consumers to click and book. In addition, Laura does writing and editing for Tripadvisor’s editorial division. (Scroll down to see some examples.)