TRIPADVISOR

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The Client: Tripadvisor

The Brief: In an effort to broaden its reach and showcase a fresh voice and editorial expertise, Tripadvisor hired Begley Bloom Media to develop and oversee a new consumer product that is published both as a subscriber-based newsletter and online series.

Results: Since 2020, Laura Begley Bloom has worked with Tripadvisor’s marketing and editorial teams on The WeekEnder, a weekend getaways newsletter that is packed with essential, need-to-know info that drives big open rates and compels consumers to click and book. In addition, Laura does writing and editing for Tripadvisor’s editorial division (see some examples below).

EDITORIAL WORK

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THE WEEKENDER

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