The Brand: Travel + Leisure
The Brief: As the deputy editor of Travel + Leisure, Laura oversaw profitable brand extensions and strategic partnerships. When the brand was looking for ways to further expand its reach and monetize its content, Laura spearheaded a successful book series.
The Results: Laura helped launch Travel + Leisure‘s book series and continued to oversee the revenue-producing program. Under her expert guidance, the brand produced 18 titles, including the annual 100 Greatest Trips and The World’s Greatest Hotels, as well as Where to Eat Around the World; Europe: The Places We Love; Unexpected France; Unexpected Italy; and Unexpected USA.