YAHOO TRAVEL

As the editor-in-chief of Yahoo Travel, Laura oversaw the content strategy and a daily lineup of 15-20 stories. This included original features, breaking news, video, slideshows, user-generated articles, and highly curated partner pieces. Laura managed a team of six editors, collaborated with departments across Yahoo, and built a global network of 300+ writers and correspondents. Her talents helped grow readership to 9-14 million unique users monthly, making Yahoo Travel the top travel content site worldwide. Here are some examples of successful stories and series from Yahoo Travel.

Real Travel A signature of Yahoo Travel was its coverage of how real people travel. This story that Laura commissioned on a woman who bought an island, battled cancer, and adopted a Cambodian child went viral.

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Cuba As part of an ambitious cross-platform series on Cuba that ran across Yahoo’s various verticals, from news to finance to health, Laura commissioned a number of travel stories on the country’s transformation. This video story of Cuban men trying American candy for the first time is both humorous and poignant.

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50 States Yahoo Travel’s series of witty packages on the 50 states were a runaway success with readers.

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Road Trips Yahoo Travel’s driving series was popular with both readers and automotive advertisers. In this self-produced video story, Laura took readers on a road trip in South Africa.

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