As the editor-in-chief of Yahoo Travel, Laura oversaw the content strategy and a daily lineup of 15-20 stories. This included original features, breaking news, video, slideshows, user-generated articles, and highly curated partner pieces. Laura managed a team of six editors, collaborated with departments across Yahoo, and built a global network of 300+ writers and correspondents. Her talents helped grow readership to 9-14 million unique users monthly, making Yahoo Travel the top travel content site worldwide. Here are some examples of successful stories and series from Yahoo Travel.
Real Travel A signature of Yahoo Travel was its coverage of how real people travel. This story that Laura commissioned on a woman who bought an island, battled cancer, and adopted a Cambodian child went viral.
Cuba As part of an ambitious cross-platform series on Cuba that ran across Yahoo’s various verticals, from news to finance to health, Laura commissioned a number of travel stories on the country’s transformation. This video story of Cuban men trying American candy for the first time is both humorous and poignant.
50 States Yahoo Travel’s series of witty packages on the 50 states were a runaway success with readers.
Road Trips Yahoo Travel’s driving series was popular with both readers and automotive advertisers. In this self-produced video story, Laura took readers on a road trip in South Africa.