The Brand: Travel + Leisure

The Brief: After rising through the editorial ranks at Travel + Leisure, Laura Begley Bloom was promoted to deputy editor, where she played a key role in evolving the legacy print brand into a multi-platform powerhouse. As a travel expert with a strong editorial point of view, she shaped content strategy, led teams, and expanded the brand’s reach while developing new revenue opportunities.

The Results (Brand Strategy): Working closely with the magazine’s marketing and advertising teams, Laura developed new initiatives, brand extensions, and strategic partnerships that drove both audience engagement and revenue. Programs she helped create generated more than $5 million in revenue, including marketing partnerships with brands like BMW and Luxottica. Laura also expanded Travel + Leisure’s presence beyond traditional publishing, developing a retail strategy with Hudson News to create branded airport stores, launching a book series, and helping build T+L Trips, which translated editorial storytelling into bookable travel experiences. Laura also conceived Travel + Romance, a dedicated magazine focused on destination weddings and honeymoons, in partnership with The Knot.

The Results (Editorial): Laura oversaw teams and directed coverage across key lifestyle categories, including fashion, hotels, and trends, as well as major franchises like the annual Hotels and Style & Culture issues. With her strong editorial vision and deep travel expertise, Laura shaped content that was both visually compelling and highly engaging. For signature packages like “Shop Like a Local,” Laura tapped into a global network of insiders and influencers, extending the storytelling into social through large-scale activations, including a Twitter chat that reached nearly 17 million users. She also oversaw signature sections like Radar, which combined service journalism with sharp writing and original visuals, helping modernize the brand’s editorial voice for a new generation of readers.