Here are some of the highlights of Laura’s work while she was deputy editor of Travel + Leisure.
Content Direction Every year, Laura oversaw two of Travel + Leisure’s most important single-topic issues: Hotels and Style & Culture, directing all content. The 2013 Hotels issue won a Folio Eddie Award for Best Full Issue (Consumer), and the 2010 Hotels issue won a MIN Editorial & Design Award for Single Magazine Issue (Consumer). Here’s a look at the 2013 Style & Culture issue, which showcased the myriad ways that Laura combined editorial, digital, and other platforms.
• For the issue’s signature package, “Shop Like a Local,” Laura and her team tapped into a global network of well-connected insiders — as well as T+L’s 1,547,522 social media followers — to create a guide to the world’s style capitals. The expertly packaged “Shop Like a Local” included everything from Italy’s secret food sources to how to dress like a Parisian, along with tips from tastemakers and T+L followers. To coincide with the feature, they crafted a Shop Like a Local Twitter chat that involved nearly 100 participants (designers; bloggers; fashion and style experts), generating 17,597,611 digital impressions.
• The opening article on a new fashion designer-owned hotel in Uruguay featured a revenue-generating platform that Laura oversaw with the outfitter Cox & Kings, in which she curated branded T+L Trips aligned with stories in the magazine. Travel + Leisure shared a portion of the profits from this unique partnership. The Packing Doctor column was a concept that Laura oversaw and helped develop, in which the magazine’s style director solved packing dilemmas sourced through T+L’s social media channels; the team also produced an accompanying packing demonstration video that appeared on the Vine app. The map-driven last page, Tagged, profiled a neighborhood through crowd-sourced tips.
• The rest of the issue featured a smart and seductive mix of stories, celebrating modern style and culture around the globe, including Lynn Yaeger on the emerging fashion scene in Scotland; the enduring allure of a countercultural Big Sur retreat by Dani Shapiro; Alexandra Marshall on the latest European style capital, Marseilles; Maria Shollenbarger’s look at the newly chic islands of Mozambique; a highly curated guide to Miami by Peter Frank; and Guy Trebay’s take on global street style.
Travel + Leisure’s “On Our Radar” The Radar section, which Laura produced with a small team of editors, was T+L’s indispensable guide to the globe, marrying news, discoveries, and service journalism with sharp writing, eye-catching images, and witty infographics. The March 2014 Radar section showed the breadth of the content that Laura and her team developed — from a smart interview with film director Baz Luhrmann, who oversaw the design of a hotel in Miami, to a behind-the-scenes confessional from a Vegas blackjack dealer to a highly amusing essay by novelist Gary Shteyngart about travel and sex.
Feature Editing At Travel + Leisure, Laura directed the coverage of the magazine’s most important topics, from lifestyle to hotels to trends. An adept line editor with finely tuned visual packaging skills, Laura hired freelance writers and collaborated with the magazine’s art/photo teams to produce top-notch articles for the magazine. Here are some examples:
London’s New Edition
Lush Life: Barbados
Miami Splash: the W South Beach
Buenos Aires Steps It Up
Style An expert on style, fashion, and beauty, Laura oversaw Travel + Leisure’s style department and all related coverage. Combining her visual sensibility and her editorial expertise, she top edited still-life pages on fashion and beauty, personality profiles, and fashion shoots. Laura also directed all content for the magazine’s annual Style & Culture issue and produced on-location stories ranging from Carolina Herrera in Madrid to Salma Hayek in the Bahamas. For many years, Laura represented Travel + Leisure at the fashion shows in New York, Milan, and Paris. Here are samples of stories that she produced and top edited:
Spanish Steps: Madrid with Carolina Herrera