The Brand: Travel + Leisure

The Brief: As the deputy editor of Travel + Leisure, Laura oversaw profitable brand extensions and strategic partnerships. When The Knot approached the brand about a potential collaboration, Laura developed Travel + Romance, a spin-off newsstand publication focused on honeymoons and destination weddings.

The Results: Serving as editor-in-chief, Laura led the publication from the ground up, overseeing editorial, directing photo shoots on location, and shaping the overall vision. The result was a successful, revenue-generating title that extended the Travel + Leisure brand into a new category. You can view select stories, below.