An expert storyteller, Laura has honed her skills in video strategy, leading teams to produce compelling content that successfully engages its target audience across platforms. After she was promoted to editor-in-chief of Yahoo Travel, video streams on the site doubled. Laura also shoots, edits, and produces her own video stories. Here are some examples of Laura’s work, both in front of the camera and behind the scenes.
Forbes Laura is a video contributor to Forbes, where she produces regular video content for the brand.
Travel Talk This Yahoo Travel video series, done in collaboration with Yahoo Studios, profiled expert travelers. In “Travel Talk With Mr. T,” the tough guy tells why he pities the fool who doesn’t follow his travel advice.
Family Travel While at Yahoo Travel, Laura created and produced a video series called Family Travels With Laura. Her self-produced video piece, “Forget Camping, My Toddler Loves Glamping,” was recognized as a finalist in the 2016 North American Travel Journalists Association awards.
Self-Produced Stories Laura created a number of travel videos at Yahoo Travel. In “Off-the-Grid Road Trip: Discovering the Real Hawaii,” Laura goes in search of the real Hawaii in a segment that incorporates her interest in autos.
Contributor Videos Laura worked with a number of freelance contributors at Yahoo Travel to create travel video segments. In “Blast From the Past — My Day as a PanAm Flight Attendant,” contributor Ko Im turns back time to the glory days of flying.
Text on Screen Laura and her team at Yahoo Travel created simple, text-on-screen videos like “Last Chance to See the Northern Lights Before They Dim for a Decade,” a segment that drove high traffic and engagement.