The Brand: Family Traveller

The Brief: Family Traveller — the world’s largest family travel media company — was looking to expand into the United States. Laura Begley Bloom was brought on to launch the U.S. brand and establish its content strategy.

As chief content officer, she built and led the editorial team, oversaw the launch of the U.S. print magazine, and directed content strategy across platforms, from print to digital. In parallel, she developed content-marketing programs that generated revenue, while also representing the brand on television and at industry conferences.

The Results: Under Laura’s leadership, Family Traveller established a strong presence in the U.S. market and won awards. The brand was recognized by the North American Travel Journalists Association with a bronze award for best online travel magazine and an honorable mention for best print magazine.