The Client: Four Seasons Hotels & Resorts

The Brief: Four Seasons had previously been working with social media influencers to promote its private jet experience, with limited results. Looking to develop a marketing campaign that would appeal to affluent consumers, Four Seasons came to Laura Begley Bloom.

The Approach: Laura helped shape a cross-platform content strategy, creating experiential storytelling tailored to an affluent audience. She worked closely with the Four Seasons team to develop content across digital, print, video, and social that was both sophisticated and authentic.

The Results: The campaign generated strong engagement, including a video that went viral and a Webby Award nomination for Best Branded Content. You can watch the video here and read some of the stories Laura produced, below.