The Client: Four Seasons Hotels & Resorts
The Brief: Four Seasons had previously been working with social media influencers to promote its private jet experience, with limited results. Looking to develop a multiplatform campaign that would appeal to affluent consumers, Four Seasons came to Laura Begley Bloom to create content that would inspire and inform.
The Results: Using a range of platforms — digital, print, video, social — Laura worked closely with the Four Seasons teams to create content that was at once sophisticated and authentic. One of the videos that she helped produce went viral and the campaign was nominated for a 2018 Webby Award for Best Branded Content. You can watch the video, below, and read some of the digital stories that she produced here.