The Client: BMW

The Brief: Laura Begley Bloom was the creative force behind two separate BMW collaborations at major media platforms. As deputy editor of Travel + Leisure and later as editor-in-chief of Yahoo Travel, she led the development of integrated content campaigns for BMW, aligning the brand’s pillars — design, performance, and lifestyle — with high-impact storytelling.

The Approach: At Travel + Leisure, Laura developed the multi-platform concept, “Where to Go Next,” which helped secure a partnership with BMW for the launch of the 6 Series. The campaign tapped tastemakers to spotlight emerging destinations and lived across print, digital, social, and live experiences. At Yahoo Travel, BMW returned for a new collaboration, where Laura led the creative strategy and execution of a digital and social campaign designed to inspire storytelling aligned with the brand.

The Results: Across both initiatives, the campaigns seamlessly integrated brand messaging across print, digital, social, and live experiences, generating over $1 million in revenue, more than 29 million digital impressions, and measurable consumer engagement, including vehicle sales.